Behind the Scenes- Creating a Photoshoot

 

Behind every beautiful piece of imagery is a lot of inspiration, imagination, design and skill. With so many photos around it’s easy to forget the amount of work that goes into each print.

Here in London at Lolo and Galago, we wanted to make the most of our surroundings in our upcoming photoshoots to beautifully exhibit our designer jewellery.
We interview London based photographer Martin Lear, Lolo and Galago’s artistic director. With experience working for many designer brands as well as Coca Cola, Haagen Dazs and MTV, Martin is the personification of our brand- a love of drawing inspiration from every aspect of the World, bringing it to a conclusion to produce a beautiful work of art.

From his apartment in London (complete with his own studio, of course), Martin explains to us what makes a ‘perfect’ campaign shot. “Understanding the essence of the brand is key” he muses. “Leave no stone unturned during the preparation and planning stages, this allows you to have complete freedom on the day of the shoot, creating real connective natural moments”.
Martin is keen to point out that the most beautiful photography comes from these natural moments where real emotion is captured. “Ideas come from everywhere. The real art is seeing which ones have the ability to reach across all the brand’s varying touching points. Once you have this, and it’s a strong concept, then everything else should simply slot into place”.

And it is this art that makes the difference between a normal shot and a designer masterpiece. Truly beautiful photography should be able to stop people, make them pause to appreciate the nature of the jewellery. And it should also demonstrate the brand. For Lolo and Galago, we want to make sure our designer, exclusive and fashionable jewellery is beautifully displayed in London surroundings. To cover all of these takes a lot of planning- and a lot of people.

 

“Choosing your crew is all important. So, once I’ve sifted through all the relevant portfolios, I then personally meet everyone, from the photographer and make/up artists to stylists and set builders, making sure they are all on brief regarding the creative dynamics”. For a typical shoot at Lolo and Galago, we will begin planning the concepts 2 months in advance, talking with designers about how they best want their jewellery represented. With all the people involved, budgets for photoshoots can be extraordinary- it is not unknown for some companies to spend up to £250,000 a shoot.

We can’t wait to get going with our latest shoots, which Martin will be leading. And he can’t wait to start working with us. “A brand where the core truths are based around art and fashion always gives a good foundation to build engaging and compelling creative narratives”, he says. We’ll take that as a compliment- and are looking forward to seeing our designer jewellery come to life in London locations.