Creating a Beautiful Website

For Lolo and Galago we have made sure the online offering of our brand is beautiful, exciting and simple to use. For us, we wanted to make sure everything that represented our brand- fashion, exclusivity and art- was showcased online in an elegant and charming way.

But how is this done? Is it as simple as drawing up an online plan and ‘building’ it? We wanted to show you a quick behind-the-scenes tour of how we built up our online site and kept it associated with our brand throughout the process.

The very first thing we have to do is define to our website designers roughly how we want our website to be laid out- what we want to include in it and what our brand represents. We also show them a mood board of online sites we like from other brands, to help inspire some ideas.

Our designers then come back to us with some templates that show us what the website might look like for its layout, like the picture above.
They also give us several concepts about how the brand will be represented online. Some of our early concepts are in the pictures below.

At Lolo and Galago, we decided it was important to keep our famous brand purple involved throughout our online site. We looked at different concepts and between us, our marketing team helped decide on a final style that would be applied.

 

Once we have decided on a brand style to be applied across the whole online site, our designers then get to work producing the layouts and structure for every page on our website- there’s over 200 pages on the final Lolo and Galago site and over 2,000 figures to enter.

 

 

As a luxury brand, all our online site is to be built around beautiful imagery. Much of this will be of our Lolo and Galago models but some will be artistic approaches. Our artistic director helps recommend different image styles to enhance our jewellery products, which we choose to be ingrained into the online site’s set up.

Finally, there’s hard work to be done by our coders who take the final designs from our web designers and make our website come to life. We combine this with our imagery and photoshoots to produce a complete online offering.

Like every aspect of our business, we take great care in faithfully showcasing our brand and the principles it represents. With the time and effort spent on the online design to make sure we have a beautiful, practical and unique website, we’d like to think this shows with every click you make.